We Make Content That Both You And Google Love

After all, you want your audience to actually read the content, right? Sure, anybody can keyword stuff their way through a website and create content for Google, but when it comes to creating relevant, high-quality content for your audience, it’s important to understand what they want to see. That’s where we come in. We understand who your audience is, what interests them, what their intent is, then use our tools to identify the keywords, questions, and topics that will engage your audience.

  • Step 1

    Conduct extensive keyword research to understand what your audience is searching for, how they are searching, and the intent of those searches

  • Step 2

    Create unique, meaningful content with semantic keywords, questions, and topics that satisfies search intent

  • Step 3

    Monitor results and continue to analyse trends to refresh content and remain relevant

Content should drive engagement while also be written for search engines. It's a balance between the two that we excel at!


Writing For Your Audience & Your Brand

Above all else, your audience and your brand will always be at the centre of everything that we do – and our approach to content marketing is no different.
At the forefront of any SEO campaign, we must understand who your audience is, how we are doing to reach them, and exactly your brand will align with what they want and need.
We believe that each page of your website should cater towards a unique search intent, and thus, the content should satisfy the audience’s search when they land on that page. Each page should include relevant, up-to-date, and exclusive content which includes:

  • Keywords that will convert or provide information
  • Frequently asked questions
  • Relevant topics with semantic relationships

Ultimately, content should be written to drive conversions, increase sales, provide information, or boost brand loyalty.


Content Marketing By Innovate Involves

Audience Investigation

Duplicate Content Auditing

Existing Content Review & Optimisation

Keyword & Topic Research

Content Strategy Templates & Guides

Category Page Build-Out

Quality Content Writing

Link Article Content


Ready to chat with us?

Let's work together to drive best practice digital results!